Clearbox Group
PR & Social Media Agency
"We work with clients who are local, national and global leaders in their fields."
The Clearbox Group hired me to design and build a holding page for their website. Its purpose was to direct traffic to their two distinct businesses: Clearbox and Neighbourgood.
Date
May 2024
Role
Designer / Developer
Clearbox is a PR and social media agency, while Neighbourgood is a team of community engagement experts who support brands and organisations in the strategic development of CSR (corporate social responsibility) campaigns.
These businesses have vastly different branding and styles, so my approach began with a careful review of both identities and how they could be balanced within a single page. The brief was to match the Clearbox website’s aesthetic but simplify it for a more streamlined experience.
Initial Concept – The first concept was a landing page where users could choose between Clearbox or Neighbourgood. However, this idea was eventually set aside in favour of a more unified introduction to the Clearbox Group brand.
Final Revision – We agreed that a splash screen format worked best for the landing page. It featured a company video, team highlights, and clear calls-to-action for contact and further exploration.
The wireframe-to-concept-to-final process is shown above. Initial concepts were designed without colour, as the client provided brand colour palettes later. I created multiple alternatives using these colours before the final version was selected.
Traffic Success
The final website has been successful in directing traffic to both Clearbox and Neighbourgood, effectively achieving its primary goal: providing context and clarity around each business within the Clearbox Group.
